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F-201Logo & mascot

Logo & mascot

A pixel rook and a pixel wordmark, drawn to match the dog’s pixel art. Ink on white or white on ink, never anything in between.

Lockups

Two lockups. The full logo leads wherever there is room; the mark alone is for favicons, app icons and tight spaces where Rook is already named.

Logo · on white

rook-logo.svg · 660 × 180

Mark · on white

rook-logo-icon.svg · 256 × 256

Logo · on ink

White fill on #0E1116

Mark · on ink

White fill on #0E1116

Clear space & minimum size

Keep four grid units clear on every side: half the width of the mark. Scale in whole pixels per grid unit so the edges stay crisp.

Clear space · 4 grid units. Logo minimum 66 px wide (2 px per unit).

64 px
32 px
16 px min

Mark · minimum size. 16 px is the favicon grid.

Misuse

The mark only works as drawn: square pixels, one flat color, a quiet ground. Use the files as supplied.

DoInk on white, or white on ink.
Don'tDon’t recolor. Cyan, brand blues or state hues on the mark read as a link or a status.
DoScale both axes together, in whole pixels.
Don'tDon’t stretch. Squashed pixels stop being square and the grid falls apart.
DoOne flat fill. Depth is for controls, not the mark.
Don'tDon’t add effects. No shadows, glows, outlines, gradients or bevels.
DoSit it on plain white or ink with clear space.
Don'tDon’t place on drawings. Grids, hatching and linework swallow the pixel edges.

The dog

A black pixel dog keeps the drafting room friendly. It appears in three places only: the home page, sign-in, and empty states. It never speaks and is never captioned.

Homehardhat.webp
Sign-inwelcome.webp
Empty statessearching.webp

Rules

  • Home, sign-in and empty states only. Decided Sep 2026.
  • No captions, speech bubbles or names. The copy beside it does the talking.
  • One dog per screen, at whole-pixel scale with pixelated rendering.

Never

  • In errors, dialogs, toasts or anything that reports a failure.
  • In docs, release notes, the Portal or the Revit add-in.
  • Recolored, cropped, redrawn or mixed with the rook mark.

Downloads

The source files live in the rook-site repository. Take them from there rather than from a screenshot or an old deck.

FileUseSizeDownload
brand/rook-logo.svgLogo, mark and pixel wordmark. Sign-in page logo.SVG · 660 × 180 · 3 KBDownload
brand/rook-logo-icon.svgMark alone on a 16-unit grid. App icons, avatars.SVG · 256 × 256 · 1 KBDownload
public/favicon.svgLight rook on a dark square, for browser tabs.SVG · 64 × 64 · 1 KBDownload
public/mascot/hardhat.webpThe dog for the home page.WebP · 1024 × 1024 · 73 KBDownload
public/mascot/welcome.webpThe dog for sign-in.WebP · 1024 × 1024 · 77 KBDownload
public/mascot/searching.webpThe dog for empty states in the Rook Library.WebP · 1024 × 1024 · 79 KBDownload